Smart Marketing Moves For Your New Kitchen And Bath Business

Posted on: 28 January 2015

If you've just opened up a new kitchen and bath store or you are expanding your existing one, there are several things to consider to help build up your customer base. Attracting new customers to your business means getting them to your business and promoting your products and services as effectively as possible. Utilizing distinct marketing techniques to raise attention for your business can prove to be effective and increase your overall profit margin. Here are a few ways to market your plumbing business and help draw in more customers.

Social Media

No matter how big or small your plumbing company is, the key to creating a buzz worthy business is to get your name in front of the masses. Utilizing various social media techniques can help your business go from invisible to "well known" in a matter of hours. Hiring a web marketing specialist to help promote your business is a great way to boost your online presence. An expert marketing analyst will be able to create a social media page for you and set up the right advertising that will show up specifically to your target audience. Having a website that is easy to navigate and easy to read is also an advantage to attracting customers who are looking for a kitchen or bath plumbing remodel and gaining their future business.

Enhanced Showroom

Highlighting all of the plumbing products and services you offer is essential in marketing and promoting your business. As soon as customers walk through the door, you'll want to showcase the right design elements to draw the eye in. Setting your showroom up correctly starts with the right lighting. Making sure that displays are well lit and that customers can read literature and product descriptions is helpful as they begin ask questions. Have a sales staff on hand at all times to answer questions about the plumbing products and home improvement services you have to offer.

Local Advertising

Sometimes good old-fashioned advertising of your plumbing business services is some of the best ways to market your company brand. Purchase advertising space on local billboards and placemats in restaurants. Place business cards and flyers throughout the county that you live in. Ask a marketing expert to create an eye-catching advertisement design to list in your local newspaper or area business newsletter.  

Referral Bonuses

You can market your kitchen and bath business tremendously by simple word-to-mouth advertising. This includes running specials periodically that offer customers a discount if they bring a new customer into your plumbing showroom. You can also help promote new kitchen and bath products by offering installation specials to existing customers if they choose to place your business sign in their yard.

Kitchen and bath renovations start with inspiration. Getting your customers to walk in the door is the first step. Turn your plumbing showroom into a masterpiece that will help draw in customers and entice them to share their next home renovation with you. Talk to other experts, such as Aurora Plumbing and Electric Supply, Inc, for more information.